Heroes Box Mailer

This is a mailer we created as a follow up to a proposal submitted to an insurance company.

We created two of these, one for each of the primary decision makers I had contact with.

It was building on the theme established in the blog post, "Home Insurance for Your Super Hero Years" that I created for another part of the request.

It was based on a lunch box and "super hero mask" I picked up at a local party store. We created a personalized hang tag that contained the message in the image below.

The copy proposed that "Customer are heroes" and that "We are their champions." In a few short lines, the copy connects with the challenges today's customers face and how we, as professional marketers, support them.

The hero line in this case is, "Great Content Makes the Connection". It showcases the role great web copy can play in building strong relationships between brands and customers.